Released on 16th September 2017

Fourth to First is a first-hand account of the campaign that elected first-time candidate Steffan Aquarone to Norfolk County Council in a division where the party came fourth in the previous election.

It tells the whole story from start to finish from the perspective of the candidate and his sister Freya, who managed the campaign. In doing so it showcases tried-and-tested Liberal Democrat campaign techniques in context as well as introducing several new, sometimes hair-brained ideas that helped achieve a majority of more than 400.

Seasoned campaigners will enjoy scenes they’ve seen for decades told through new eyes, whilst first-time candidates can draw comfort from the fact that with the right plan, and the right team, it is possible to win an election on the first attempt.

Buy it online: Fourth to First: How to win a local election in under six months

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